Topic7 Ways Increase Sales on Facebook Social Network
Use a little social media, if not a lot. Maybe you don't have 30 Minute Money Methods Review a Twitter account (good idea!), and perhaps your Facebook page is embarrassing, but what about Linkedin? If you don't at least have a page there, create one, add a link there that directs visitors back to your attorney bio page, and then link back to Linkedin from your firm's bio page by placing their logo on it. Bingo, you're now utilizing social media, go tell your friends! This simple exercise will increase awareness of your firm and its website, especially if all attorneys at your firm do it. If you create your own blog and link to your bio page from it, that's even better.
Make navigation as easy as walking into a well-organized store. If you have a choice between "beautiful and cool" and "functional and standardized", go with the latter every time. It takes people about 1.5 seconds for "beautiful and cool" to wear off, quickly replaced by "frustrated and I'm outta here." Navigation should be the same on every page. Flash should never be used. Fancy drops downs with elaborate choices and embedded photos can appear to be advertisements to some eyes and should be minimized. Add a search box on every page and make sure the darn search actually WORKS. If people find your site but then they can't find what they're looking for, you've wasted their time, and lost an opportunity.
Pay particular attention to your firm's biography pages. This is your website's most popular page, and the one that will sell a potential client on your firm's services more than any other, so it makes sense to spend the most time on improving this page, right?